The word of the day is, “bogus” :
“If there is one color that is most decidedly not a classic Earth tone, one that is least associated with living things, it might just be neon blue.” – Carol Kaesuk Yoon “Luminous 3-D Jungle Is a Biologist’s Dream” New York Times January 18, 2010
See also: Glaucus and Porpita, Blue Morpho, Sailfish, Blue-tailed Skink, William’s Electric Blue Gecko, a whole mess of Cichlids, Hyacinth Macaw, oh yeah and whatever the hell this is supposed to be.
Likewise, (watch to the end if you haven’t seen this before):